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# Why Is It So Hard to Follow What a Customer Does?
- URL: https://www.techtaco.info/why-is-it-so-hard-to-follow-what-a-customer-does/
- Published: 2026-07-21T14:37:00.000Z
- Updated: 2026-07-30T17:30:20.000Z
- Author: Arif Khan

![User Journey (https://zinzu.io)](https://media.licdn.com/dms/image/v2/D5612AQHQ7V6RWqWzwQ/article-cover_image-shrink_720_1280/B56Z3_qDYpKwAI-/0/1778110722748?e=1787184000&v=beta&t=h_R2pcCt3I7wu7wT9BwV3Za1T08YCFHesPdBK-lH8Z8)

User Journey (https://zinzu.io)

# 

### It sounds simple.

A person visits a website, clicks around, maybe signs up, maybe leaves, maybe comes back later. You’d think we could see that whole story clearly.

But in real life, tracking that path is painful. 

It doesn’t matter if a company has its own engineers or uses tools like Google Analytics, Mixpanel, or Datadog. 

**Everyone hits the same wall:** *You can only understand what happened if you collected the right information in the first place.*

And that’s where things get hard.

![Article content](https://media.licdn.com/dms/image/v2/D5612AQH3HxlDEjrsBA/article-inline_image-shrink_1000_1488/B56Z3_jhvDGsAQ-/0/1778109037349?e=1787184000&v=beta&t=crqgs5ALv5HPPY3RMS4sTlNa_N0nl7jpPYYQwB3Bx94)

Broken Journey

***The main problem: keeping tracking up to date is never-ending work***

To follow a customer’s journey, you need to track ***events*** (like clicks or signups). 

Events need ***instrumentation***. That means deciding what to track, writing code for it, naming things clearly, and sending extra details so the data makes sense later.

Most of this work is ***separate*** from building the actual product. 

Engineers are busy shipping new features and fixing bugs. Tracking often comes last.

So the product keeps changing, but the tracking doesn’t always keep up. 

- A new page gets added → tracking missing
- A checkout flow changes → old tracking breaks
- A button gets renamed → events stop matching
- A feature moves → data gets confusing
- A backend service changes → events disappear

![Article content](https://media.licdn.com/dms/image/v2/D5612AQG71YS3j90MGw/article-inline_image-shrink_1000_1488/B56Z3_km7HKoAQ-/0/1778109303301?e=1787184000&v=beta&t=RQtB_-W1v2jeOAN4Aj7hPPsUJtycP6et7N6klHd33Wc)

Instrumentation falls behind fast moving product changes

Each small change can quietly create a ***gap*** in your journey data.

That’s the real challenge: Customer journey tracking isn’t a one-time setup. It’s ongoing maintenance.

When that maintenance gets ignored, companies end up with: 

- Missing events
- Confusing event names
- Duplicate events
- Data that exists but doesn’t explain what really happened

So when someone asks: ***“What did users do right before they left?” or “Which path led to a purchase?”.*** The answer is often much harder to find than expected.

![Article content](https://media.licdn.com/dms/image/v2/D5612AQFnEF49nPcgPg/article-inline_image-shrink_1000_1488/B56Z3_mVqFHwAQ-/0/1778109763637?e=1787184000&v=beta&t=rLJdPg1kH_0yqeNgowMW7PidevQoJ2D9Z2KzxO7_SWs)

A few clicks can create a messy data puzzle

## That’s exactly the problem we’re building Zinzu to solve

Our goal is simple: help companies understand customer journeys with ***far less effort*** . Without constantly chasing missing data, renaming messy events, or rebuilding tracking every time the product changes.

Zinzu is being built to turn raw customer activity into a clear, complete story, with much less manual work.

![Article content](https://media.licdn.com/dms/image/v2/D5612AQEDpedds-vEhw/article-inline_image-shrink_1000_1488/B56Z3_nI5ZIYAU-/0/1778109971625?e=1787184000&v=beta&t=k5Z6eRbsvu0wODDFSbYzEYHSA8tQT5Lcg8UgUPGdE2E)

zinzu makes it easy to find user behavior

***I’ll explain how we do this in another post.***

***visit*** [***zinzu***](https://zinzu.io/?ref=techtaco.info)